@import"https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700;800;900&family=Space+Grotesk:wght@600;700&display=swap";:root{color-scheme:light;--ink: #071426;--navy: #06142a;--navy-2: #0a2347;--blue: #0f7cff;--blue-2: #0057d8;--sky: #38d8ff;--mint: #18c68f;--green: #12b76a;--white: #ffffff;--cloud: #f4f8ff;--line: #dbe7f6;--muted: #586a80;--soft: #edf5ff;--shadow: 0 24px 80px rgba(7, 20, 38, .14);--shadow-strong: 0 30px 90px rgba(6, 20, 42, .28);--radius: 24px;--radius-lg: 34px;--pill: 999px;--max: 1180px}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;font-family:DM Sans,system-ui,-apple-system,BlinkMacSystemFont,Segoe UI,sans-serif;color:var(--ink);background:var(--white);line-height:1.55;overflow-x:hidden}body:before{content:"";position:fixed;inset:0;z-index:-2;background:radial-gradient(circle at 7% 5%,rgba(56,216,255,.2),transparent 28%),radial-gradient(circle at 92% 2%,rgba(15,124,255,.16),transparent 32%),linear-gradient(180deg,#f7fbff,#fff 36%,#f8fbff)}body:after{content:"";position:fixed;inset:0;z-index:-1;opacity:.5;background-image:linear-gradient(rgba(6,20,42,.045) 1px,transparent 1px),linear-gradient(90deg,rgba(6,20,42,.035) 1px,transparent 1px);background-size:72px 72px;mask-image:linear-gradient(to bottom,#000 0%,transparent 78%)}img{display:block;max-width:100%;height:auto}a{color:inherit;text-decoration:none}button,input{font:inherit}::selection{background:var(--blue);color:#fff}.container{width:min(var(--max),calc(100% - 40px));margin:0 auto}.narrow{width:min(860px,calc(100% - 40px));margin:0 auto}.section{padding:88px 0;position:relative}.section.soft{background:linear-gradient(180deg,#f4f9ff,#fff);border-block:1px solid var(--line)}.center{text-align:center}.center .lead,.center h2{margin-left:auto;margin-right:auto}.eyebrow{display:inline-flex;align-items:center;gap:9px;color:var(--blue-2);font-weight:900;font-size:12px;letter-spacing:.12em;text-transform:uppercase;margin-bottom:14px}.eyebrow:before{content:"";width:10px;height:10px;border-radius:50%;background:linear-gradient(135deg,var(--blue),var(--sky));box-shadow:0 0 20px #38d8ffb3}h1,h2,h3{margin:0;font-family:Space Grotesk,DM Sans,sans-serif;letter-spacing:0;color:var(--navy)}h1{max-width:840px;font-size:clamp(2.35rem,4.4vw,4.15rem);line-height:1.02;font-weight:700}h2{max-width:920px;font-size:clamp(2rem,4.2vw,3.65rem);line-height:1.04;font-weight:800}h3{font-size:1.22rem;line-height:1.22}.lead{max-width:760px;color:var(--muted);font-size:clamp(1rem,1.25vw,1.16rem);line-height:1.78;margin:20px 0 0}.gradient-text{color:var(--blue)}.topbar{position:sticky;top:0;z-index:40;border-bottom:1px solid rgba(219,231,246,.8);background:#ffffffd6;backdrop-filter:blur(18px)}.topbar-inner{min-height:74px;display:flex;align-items:center;justify-content:space-between;gap:18px}.brand{display:flex;align-items:center;gap:12px;font-weight:900;color:var(--navy)}.brand img{width:58px;height:58px;object-fit:contain;border-radius:12px;background:#fff}.brand span{display:grid;line-height:1.05}.brand small{color:var(--muted);font-size:11px;letter-spacing:.08em;text-transform:uppercase}.primary-nav{display:flex;align-items:center;gap:6px;padding:6px;border:1px solid var(--line);border-radius:var(--pill);background:#ffffffad}.primary-nav a{display:inline-flex;align-items:center;min-height:36px;padding:8px 12px;border-radius:var(--pill);color:var(--navy);font-size:13px;font-weight:900;transition:background .2s ease,color .2s ease}.primary-nav a:hover{background:var(--soft);color:var(--blue-2)}.nav-actions{display:flex;align-items:center;gap:10px}.menu-toggle{display:none;width:46px;height:46px;place-items:center;gap:4px;border:1px solid var(--line);border-radius:16px;background:#fff;cursor:pointer}.menu-toggle span{display:block;width:20px;height:2px;border-radius:99px;background:var(--navy);transition:transform .2s ease,opacity .2s ease}.menu-toggle.open span:nth-child(1){transform:translateY(6px) rotate(45deg)}.menu-toggle.open span:nth-child(2){opacity:0}.menu-toggle.open span:nth-child(3){transform:translateY(-6px) rotate(-45deg)}.mobile-menu{display:none;width:min(var(--max),calc(100% - 32px));margin:0 auto 14px;padding:14px;border:1px solid var(--line);border-radius:22px;background:#fffffff5;box-shadow:var(--shadow)}.mobile-menu a:not(.btn){display:block;padding:13px 12px;border-radius:14px;color:var(--navy);font-weight:900}.mobile-menu a:not(.btn):hover{background:var(--soft)}.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:50px;padding:14px 22px;border-radius:var(--pill);border:1px solid transparent;font-weight:900;font-size:14px;cursor:pointer;transition:transform .2s ease,box-shadow .2s ease,background .2s ease,border-color .2s ease}.btn.primary{background:linear-gradient(135deg,var(--blue),var(--sky));color:#031225;box-shadow:0 18px 45px #0f7cff3d}.btn.primary:hover{transform:translateY(-2px);box-shadow:0 24px 60px #0f7cff52}.btn.secondary{background:#fff;border-color:var(--line);color:var(--navy)}.btn.secondary:hover{border-color:#0f7cff80;transform:translateY(-2px)}.btn.dark{background:var(--navy);color:#fff}.btn.whatsapp{background:#e8fff4;color:#067647;border-color:#b6f1d4}.cta-row{display:flex;flex-wrap:wrap;gap:12px;align-items:center;margin-top:28px}.hero{padding:46px 0 34px}.hero-grid{display:grid;grid-template-columns:minmax(0,1.02fr) minmax(360px,.78fr);gap:34px;align-items:center}.hero-copy{padding:28px 0}.badge-row{display:flex;flex-wrap:wrap;gap:10px;align-items:center;margin-bottom:18px}.trust-badge{display:inline-flex;align-items:center;gap:8px;padding:9px 12px;border-radius:var(--pill);background:#fff;border:1px solid var(--line);box-shadow:0 10px 30px #07142614;color:var(--navy);font-weight:900;font-size:12px}.trust-badge i{width:10px;height:10px;border-radius:50%;background:var(--green);box-shadow:0 0 0 6px #12b76a1f}.hero-panel{position:relative;overflow:hidden;border-radius:36px;background:linear-gradient(180deg,var(--navy),#0d2e5c);color:#fff;box-shadow:var(--shadow-strong);padding:20px}.hero-panel:before{content:"";position:absolute;inset:-40% -30% auto;height:65%;background:radial-gradient(circle,rgba(56,216,255,.32),transparent 60%)}.hero-logo-card{position:relative;display:grid;grid-template-columns:82px 1fr;gap:14px;align-items:center;padding:14px;border-radius:22px;background:#ffffff1a;border:1px solid rgba(255,255,255,.16)}.hero-logo-card img{width:82px;height:82px;object-fit:contain;border-radius:14px;background:#fff}.hero-logo-card strong{display:block;font-family:Space Grotesk,DM Sans,sans-serif;font-size:1.2rem}.hero-logo-card span{display:block;margin-top:4px;color:#c8d9ef;font-size:13px}.outcome-grid{position:relative;display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:14px}.outcome-card{padding:18px;border-radius:20px;background:#ffffff1a;border:1px solid rgba(255,255,255,.14)}.outcome-card strong{display:block;color:#fff;font-family:Space Grotesk,DM Sans,sans-serif;font-size:1.65rem;line-height:1}.outcome-card span{display:block;margin-top:8px;color:#c8d9ef;font-size:12px;font-weight:700}.hero-comparison{position:relative;margin-top:14px;padding:14px;border-radius:20px;background:#ffffff1a;border:1px solid rgba(255,255,255,.14)}.compare-mini{display:grid;grid-template-columns:1fr 1fr;gap:10px}.compare-mini div{padding:12px;border-radius:14px;background:#ffffff1a;font-size:12px;color:#c8d9ef}.compare-mini b{display:block;color:#fff;margin-bottom:5px}.benefits{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin-top:22px}.benefit{display:grid;grid-template-columns:24px 1fr;gap:9px;align-items:start;padding:12px;border-radius:16px;background:#fff;border:1px solid var(--line);box-shadow:0 10px 28px #0714260f;color:var(--navy);font-weight:800;font-size:13px}.benefit:before{content:"✓";display:grid;place-items:center;width:23px;height:23px;border-radius:50%;background:#e7fff3;color:#067647;font-weight:900}.city-strip{overflow:hidden;border-block:1px solid var(--line);background:var(--navy);color:#fff}.city-track{display:flex;width:max-content;animation:marquee 28s linear infinite}.city-group{display:flex;gap:10px;padding:14px 10px}.city-pill{display:inline-flex;align-items:center;white-space:nowrap;padding:9px 13px;border-radius:var(--pill);background:#ffffff1a;border:1px solid rgba(255,255,255,.14);font-size:13px;font-weight:800}.calculator-shell{display:grid;grid-template-columns:minmax(320px,.82fr) minmax(0,1.18fr);gap:20px;margin-top:38px}.panel{border-radius:var(--radius-lg);background:#fff;border:1px solid var(--line);box-shadow:var(--shadow);padding:28px}.panel.dark{background:linear-gradient(180deg,var(--navy),#0e315f);color:#fff;border-color:#ffffff1f}.field{display:grid;gap:10px;margin-bottom:22px}.field label{display:flex;justify-content:space-between;gap:12px;font-weight:900;color:var(--navy)}.panel.dark .field label{color:#fff}.field output{color:var(--blue);font-family:Space Grotesk,DM Sans,sans-serif}input[type=range]{width:100%;accent-color:var(--blue)}.money-input{width:100%;min-height:54px;padding:14px 16px;border-radius:15px;border:1px solid var(--line);background:#fff;color:var(--navy);font-weight:900}.metric-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.metric{padding:18px;border-radius:18px;background:#ffffff17;border:1px solid rgba(255,255,255,.13)}.metric.big{grid-column:1 / -1;background:linear-gradient(135deg,#38d8ff38,#0f7cff38)}.metric strong{display:block;font-family:Space Grotesk,DM Sans,sans-serif;font-size:clamp(1.65rem,3vw,3.1rem);line-height:1;color:#fff}.metric span{display:block;margin-top:8px;color:#d5e7ff;font-size:12px;font-weight:700;line-height:1.45}.note{color:var(--muted);font-size:13px;line-height:1.65;margin:18px 0 0}.panel.dark .note{color:#c8d9ef}.flow{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:12px;margin-top:40px}.flow-step{position:relative;min-height:190px;padding:20px;border-radius:22px;background:#fff;border:1px solid var(--line);box-shadow:0 14px 40px #07142614}.flow-step:after{content:"→";position:absolute;right:-14px;top:50%;transform:translateY(-50%);width:28px;height:28px;border-radius:50%;display:grid;place-items:center;color:#fff;background:var(--blue);z-index:2}.flow-step:last-child:after{display:none}.flow-icon{width:46px;height:46px;display:grid;place-items:center;border-radius:16px;background:var(--soft);color:var(--blue);font-weight:900;margin-bottom:14px}.flow-step p{color:var(--muted);font-size:13px;line-height:1.6;margin:9px 0 0}.lead-form-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(340px,.7fr);gap:28px;align-items:center}.form-points{display:grid;grid-template-columns:1fr;gap:12px;margin-top:24px;max-width:620px}.lead-form{display:grid;gap:14px;padding:28px;border-radius:var(--radius-lg);background:linear-gradient(#fff,#fff) padding-box,linear-gradient(135deg,#0f7cffa6,#38d8ffa6) border-box;border:1px solid transparent;box-shadow:var(--shadow)}.form-row{display:grid;gap:7px;text-align:left}.form-row label{color:var(--navy);font-size:13px;font-weight:900}.form-row label span{color:#b42318}.form-row label small{color:var(--muted);font-weight:800}.form-row input,.form-row select{width:100%;min-height:52px;padding:13px 15px;border-radius:15px;border:1px solid var(--line);background:#fafdff;color:var(--navy);outline:0;transition:border-color .2s ease,box-shadow .2s ease,background .2s ease}.form-row input:focus,.form-row select:focus{border-color:#0f7cffb3;background:#fff;box-shadow:0 0 0 4px #0f7cff1f}.form-submit{width:100%;margin-top:4px}.form-note{margin:0;color:var(--muted);font-size:12px;text-align:center}.grid-3,.grid-2{display:grid;gap:18px;margin-top:38px}.grid-3{grid-template-columns:repeat(3,minmax(0,1fr))}.grid-2{grid-template-columns:repeat(2,minmax(0,1fr))}.card{display:block;border-radius:var(--radius);padding:24px;background:#fff;border:1px solid var(--line);box-shadow:0 14px 46px #07142614}.card img{width:100%;border-radius:18px;border:1px solid var(--line);margin-bottom:18px}.proof-image img{object-fit:contain;background:#f8fafc}.card p{color:var(--muted);margin:10px 0 0}.link-card{transition:transform .2s ease,box-shadow .2s ease,border-color .2s ease}.link-card:hover{transform:translateY(-4px);border-color:#0f7cff73;box-shadow:0 24px 70px #07142624}.proof-feature{grid-column:1 / -1;text-align:left}.proof-feature img{max-height:560px;object-fit:contain}.proof-feature h3,.proof-feature p{max-width:760px}.founder-section{background:radial-gradient(circle at 18% 10%,rgba(15,124,255,.12),transparent 28%),linear-gradient(180deg,#fff,#f5f9ff)}.founder-grid{display:grid;grid-template-columns:minmax(320px,.72fr) minmax(0,1fr);gap:42px;align-items:center}.founder-media{overflow:hidden;border-radius:30px;background:#fff;border:1px solid var(--line);box-shadow:var(--shadow)}.founder-media img{width:100%;aspect-ratio:4 / 5;object-fit:cover;object-position:center top}.founder-copy{text-align:left}.founder-copy .lead{max-width:none}.founder-copy p:not(.lead){color:var(--muted);margin:16px 0 0;line-height:1.78}.founder-stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin-top:26px}.founder-stats div{padding:16px;border-radius:18px;background:#fff;border:1px solid var(--line);box-shadow:0 12px 34px #07142612}.founder-stats strong{display:block;color:var(--navy);font-family:Space Grotesk,DM Sans,sans-serif;font-size:1.12rem}.founder-stats span{display:block;margin-top:6px;color:var(--muted);font-size:12px;font-weight:800;line-height:1.45}.site-kicker{display:inline-flex;margin-bottom:14px;padding:7px 11px;border-radius:var(--pill);background:var(--soft);color:var(--blue-2);font-size:12px;font-weight:900;text-transform:uppercase;letter-spacing:.08em}.guide-grid,.blog-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;margin-top:38px}.blog-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.guide-card{min-height:100%}.guide-card h2,.guide-card h3{font-size:clamp(1.15rem,1.7vw,1.55rem);line-height:1.16}.guide-card strong{display:inline-flex;margin-top:18px;color:var(--blue-2);font-weight:900}.guide-cta{margin-top:28px}.blog-hero{padding:82px 0 56px;background:radial-gradient(circle at 12% 8%,rgba(56,216,255,.2),transparent 26%),linear-gradient(180deg,#f6fbff,#fff);border-bottom:1px solid var(--line)}.blog-hero h1{max-width:980px}.article-hero{text-align:left}.breadcrumb{display:inline-flex;margin-bottom:18px;color:var(--blue-2);font-size:13px;font-weight:900}.article-wrap{display:grid;grid-template-columns:minmax(0,760px) minmax(280px,360px);gap:42px;width:min(var(--max),calc(100% - 40px));margin:0 auto;padding:72px 0;align-items:start}.article-body{padding:36px;border:1px solid var(--line);border-radius:var(--radius-lg);background:#fff;box-shadow:0 16px 54px #07142614}.article-body h2{margin-top:42px;font-size:clamp(1.55rem,2.4vw,2.35rem);line-height:1.12}.article-body h2:first-child{margin-top:0}.article-body p{color:var(--muted);font-size:1.03rem;line-height:1.85}.article-body a{color:var(--blue-2);font-weight:900;text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}.article-faq{margin-top:44px;padding-top:8px}.article-faq details{border-top:1px solid var(--line);padding:18px 0}.article-faq summary{color:var(--navy);cursor:pointer;font-weight:900}.article-sidebar{position:sticky;top:100px;display:grid;gap:16px}.sidebar-card{padding:22px;border-radius:var(--radius);background:#fff;border:1px solid var(--line);box-shadow:0 14px 46px #07142614}.sidebar-card:first-child{background:linear-gradient(180deg,var(--navy),#0e315f);color:#fff}.sidebar-card:first-child h2,.sidebar-card:first-child p{color:#fff}.sidebar-card h2{font-size:1.35rem;line-height:1.16}.sidebar-card p{color:var(--muted);line-height:1.68}.related-link{display:block;padding:13px 0;border-top:1px solid var(--line);color:var(--navy);font-weight:900;line-height:1.35}.related-link:hover{color:var(--blue-2)}.local-seo-grid{display:grid;grid-template-columns:minmax(0,.95fr) minmax(340px,.7fr);gap:28px;align-items:center}.local-card{padding:28px;border-radius:var(--radius-lg);background:linear-gradient(180deg,var(--navy),#0e315f);color:#fff;box-shadow:var(--shadow-strong)}.local-card strong{display:inline-flex;padding:7px 11px;border-radius:var(--pill);background:#38d8ff24;color:#aeefff;font-size:12px;font-weight:900;text-transform:uppercase;letter-spacing:.08em}.local-card h3{margin-top:18px;color:#fff;font-size:clamp(1.55rem,2.5vw,2.35rem)}.local-card p{color:#d5e7ff;margin:12px 0 0}.local-tags{display:flex;flex-wrap:wrap;gap:10px;margin-top:20px}.local-tags span{display:inline-flex;padding:8px 11px;border-radius:var(--pill);background:#ffffff1a;border:1px solid rgba(255,255,255,.14);color:#fff;font-size:12px;font-weight:800}.comparison{overflow:hidden;border-radius:var(--radius);border:1px solid var(--line);box-shadow:var(--shadow);margin-top:38px;background:#fff}.comparison-row{display:grid;grid-template-columns:.8fr 1fr 1fr;border-top:1px solid var(--line)}.comparison-row:first-child{border-top:0}.comparison-row>div{padding:18px;border-left:1px solid var(--line);color:var(--muted)}.comparison-row>div:first-child{border-left:0;color:var(--navy);font-weight:900}.comparison-row.header>div{background:var(--navy);color:#fff;font-weight:900}.good{color:#067647!important}.bad{color:#b42318!important}.faq-list{margin-top:38px;border-top:1px solid var(--line)}.faq-item{border-bottom:1px solid var(--line)}.faq-question{width:100%;display:flex;justify-content:space-between;gap:16px;padding:22px 0;background:transparent;border:0;color:var(--navy);font-weight:900;text-align:left;cursor:pointer}.faq-question svg{width:22px;height:22px;stroke:var(--blue);stroke-width:2.4;stroke-linecap:round;transition:transform .2s ease;flex:0 0 auto}.faq-item.open .faq-question svg{transform:rotate(45deg)}.faq-answer{max-height:0;overflow:hidden;color:var(--muted);line-height:1.75;transition:max-height .3s ease}.faq-item.open .faq-answer{max-height:520px;padding-bottom:22px}.final{padding:90px 0;background:linear-gradient(135deg,var(--navy),#0e315f);color:#fff}.final h2,.final .lead{color:#fff}.final .lead{color:#d5e7ff}.footer{padding:30px 0;background:#041022;color:#aebfd5;font-size:13px}.footer-inner{display:flex;justify-content:space-between;gap:18px;align-items:center}.footer a{color:#fff;font-weight:800}.reveal{opacity:0;transform:translateY(24px);transition:opacity .55s cubic-bezier(.22,1,.36,1),transform .55s cubic-bezier(.22,1,.36,1)}.reveal.in{opacity:1;transform:translateY(0)}@keyframes marquee{to{transform:translate(-50%)}}@media (prefers-reduced-motion: reduce){*,*:before,*:after{animation:none!important;transition:none!important;scroll-behavior:auto!important}.reveal{opacity:1;transform:none}}@media (max-width: 1060px){.hero-grid,.calculator-shell,.founder-grid{grid-template-columns:1fr}.founder-media{max-width:560px}.hero-panel{max-width:720px}.flow{grid-template-columns:1fr 1fr}.flow-step:after{display:none}.grid-3{grid-template-columns:1fr 1fr}.primary-nav{display:none}.menu-toggle,.mobile-menu.open{display:grid}.guide-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.article-wrap{grid-template-columns:1fr}.article-sidebar{position:static}}@media (max-width: 720px){.container,.narrow{width:min(100% - 32px,var(--max))}.section{padding:64px 0}.topbar-inner{min-height:66px}.nav-actions,.brand small{display:none}.hero{padding-top:28px}.hero-copy{padding:10px 0}h1{font-size:clamp(2.1rem,10vw,2.95rem)}.cta-row,.nav-actions{align-items:stretch}.cta-row .btn{width:100%}.benefits,.outcome-grid,.metric-grid,.flow,.grid-2,.grid-3,.guide-grid,.blog-grid{grid-template-columns:1fr}.article-wrap{width:min(100% - 32px,var(--max));padding:54px 0}.article-body{padding:24px 18px;border-radius:24px}.article-body p{font-size:1rem}.founder-stats,.lead-form-grid,.local-seo-grid{grid-template-columns:1fr}.comparison{border-radius:26px}.comparison-row{grid-template-columns:1fr;border-top:0;border-bottom:12px solid #eef6ff}.comparison-row.header{display:none}.comparison-row>div{border-left:0;border-top:1px solid var(--line);text-align:left;padding:16px 18px;font-size:15px;line-height:1.55}.comparison-row>div:first-child{border-top:0}.comparison-row>div:nth-child(1){background:var(--navy);color:#fff;text-align:center;font-size:18px}.comparison-row>div:nth-child(2):before,.comparison-row>div:nth-child(3):before{display:block;margin-bottom:6px;color:var(--navy);font-size:12px;font-weight:900;text-transform:uppercase;letter-spacing:.08em}.comparison-row>div:nth-child(2):before{content:"Typical agency"}.comparison-row>div:nth-child(3):before{content:"MaxLeadz UK"}.footer-inner{flex-direction:column;text-align:center}}
